Online Firm Tries Political E-Mail
[April 1--USA TODAY] Juno Online Services wants to make money by turning
its 4.6 million subscribers into political activists.
Based on a wide range of demographic information collected from people who
sign up for the free e-mail service, Juno already directs highly targeted
online ads. Now, interest groups can pay Juno to send subscribers the
equivalent of direct-mail political pitches.
Unlike direct mail, recipients can immediately find out more about an issue
or message lawmakers directly.
"E-mail campaigns are becoming a thing in Washington," says Roger Stone,
director of the Juno Advocacy Network and a campaign veteran. "What we're
doing is giving people a way to do it better."
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Bill Thompson +44 (0) 1223 245963
0411 557361 - new mobile - new number
http://dspace.dial.pipex.com/bill/
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Posted to uk-policy, a service of Nexus. http://www.netnexus.org/